Executive Certificate in Vertical Farming Marketing

Published on June 28, 2025

About this Podcast

HOST: Welcome to the show, our guest today is an expert in vertical farming marketing and the instructor for our featured course, the Executive Certificate in Vertical Farming Marketing. Can you tell us a little bit about your personal experiences and insights related to this course topic? GUEST: Sure, I've been working in the vertical farming industry for over a decade and have seen firsthand the unique challenges and opportunities it presents. My experience has helped shape the curriculum for this course, providing learners with practical skills they can apply directly to their careers. HOST: That's great to hear. Can you share some of the current industry trends relevant to the course? GUEST: Absolutely, one trend that's particularly relevant is the increasing demand for locally grown produce. Vertical farming allows for year-round crop production, making it an attractive option for urban areas where space is limited. HOST: That's interesting. And what challenges have you faced in the field or while teaching this subject? GUEST: One challenge is the need to educate consumers and businesses on the benefits of vertical farming. Many people are still unaware of the sustainability and efficiency advantages it offers over traditional farming methods. HOST: That's a great point. Looking to the future, what are your thoughts on the growth and potential of this area or industry? GUEST: I believe the future of vertical farming is very bright. With the global urban agriculture market projected to reach $220 billion by 2026, there is significant demand for marketing professionals who understand the unique challenges and opportunities of vertical farming. HOST: Well, our guest has certainly provided us with some valuable insights into the Executive Certificate in Vertical Farming Marketing. Thank you for joining us today and sharing your expertise. GUEST: My pleasure, thank you for having me.

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