Certified Specialist Programme in Agri-Consumer Relationship Building
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the Certified Specialist Programme in Agri-Consumer Relationship Building. Can you tell us a bit about your experience and what led you to this field? GUEST: Absolutely, I've been working in the agriculture sector for over 15 years, and I've seen firsthand how crucial it is to build strong relationships with consumers. This programme is a great opportunity to share my insights and help others do the same. HOST: That's fantastic. And what would you say are some current trends in the industry when it comes to consumer engagement? GUEST: There's a growing demand for transparency and sustainability. Consumers want to know where their food comes from and how it's produced. They're also more conscious about the environment, so promoting sustainable practices is key. HOST: That's really interesting. Now, every profession has its challenges. What do you think are some of the obstacles in building relationships between agri-professionals and consumers? GUEST: One major challenge is breaking down the barriers of misconception. Many consumers are removed from the agricultural process, so bridging that gap and educating them is essential. HOST: I can imagine. Looking towards the future, how do you see this area evolving and what skills will be most important for professionals in the agriculture sector? GUEST: The importance of consumer engagement and relationship management will only continue to grow. Professionals will need to be skilled in communication, digital marketing, and sustainability to effectively connect with consumers. HOST: That's great insight. Thank you so much for joining us today and sharing your thoughts on the Certified Specialist Programme in Agri-Consumer Relationship Building. For our listeners who want to learn more, where can they find this course? GUEST: They can visit our website to explore the course and take the first step towards transforming their agri-business! HOST: Perfect, thank you again, and we look forward to seeing the positive impact this course will have on the industry.
